Engagement Rate Calculator
Work out your engagement rate on Instagram, TikTok, YouTube, X or LinkedIn, see the averages per post, and find out how it compares with what is typical. Free, no sign-up.
Your numbers
Your count today, as 12400 or 12.4k.
How many posts the totals below cover. 1 for a single post, or add up your last 10.
Formula: (likes + comments + shares and saves) ÷ posts ÷ followers × 100. Leave a field empty if the platform does not show it to you.
Your engagement rate
Enter followers and at least one of likes, comments or shares and saves and your rate appears here.
Typical on Instagram: 1% to 3%
Worked out in your browser. Nothing you type is sent anywhere.
How to calculate your engagement rate
You need five numbers, all of which you can read off your profile or your insights in a minute or two.
Pick the platform
Instagram, TikTok, YouTube, X or LinkedIn. The labels and the typical range change to match.
Enter your audience
Your follower or subscriber count, and how many posts the totals cover. Leave it at 1 for a single post.
Add up the interactions
Total likes, comments and shares across those posts. Leave a field empty if you cannot see it.
Read the result
Your rate, the averages per post and where it sits on the typical range. Copy it for a media kit or report.
Typical engagement rates by platform
Rough ranges for engagement by followers, pulled together from published industry reports. They shift every year and vary by niche and account size, so read them as a ballpark rather than a target.
| Platform | Typical range | Unusually high above | Why it sits there |
|---|---|---|---|
| 1% to 3% | 6% | Most accounts land somewhere between 1% and 3%. Smaller creator accounts often sit higher, and large brand accounts are usually well under 1%. | |
| TikTok | 2% to 6% | 12% | TikTok shows videos far beyond your followers, so rates by follower count run higher than on Instagram and swing a lot from one video to the next. |
| YouTube | 0.5% to 2% | 5% | Only a slice of subscribers watch each upload, so engagement by subscriber count is usually low. Shares are only visible to you in YouTube Studio, so leave them at 0 for someone else's channel. |
| X | 0.25% to 1% | 3% | X has some of the lowest rates by follower count of any major platform, and well under 1% is normal even for active accounts. |
| 1% to 3% | 6% | Personal profiles tend to beat company pages here by a wide margin, so a company page under 1% is not unusual. |
What is an engagement rate?
Your engagement rate is the share of your audience that does something with a post: likes it, comments on it, shares it or saves it. Follower count says how many people could see your work. Engagement rate says how many of them care enough to react.
It is the number brands look at first when they consider a creator for a sponsorship, because it is much harder to fake than a follower count. It is also the most useful number to track for yourself, since it shows whether a change to what or when you post is landing with the people who already follow you.
The engagement rate formula
This calculator uses engagement by followers, per post, which is the version most media kits and creator tools quote:
(likes + comments + shares) ÷ posts ÷ followers × 100
A worked example: an account with 10,000 followers posts 10 times. Between them the posts get 2,500 likes, 300 comments and 200 shares, which is 3,000 interactions. That is 300 per post, and 300 out of 10,000 followers is 3%.
Dividing by posts matters. Without it, an account that posts twice as often would look twice as engaging, when really it just posted more.
Ways to raise your engagement rate that actually work
- Give people something to answer. A post that ends with a real question gets comments. A post that ends with "thoughts?" mostly does not.
- Make things worth saving. Checklists, how-tos and reference posts get saved and shared, and those count for more than a quick like.
- Reply to comments early. A reply in the first hour turns one comment into a conversation and tells others it is worth joining in.
- Spend the first line well. Most people decide in a second whether to keep reading. The hook generator gives you options to start from.
- Give people somewhere to go next. Someone who liked a post and wants more needs a link that leads to everything else you do, not just your latest thing.
- Skip engagement pods and giveaways for likes. They lift the number for a week and teach the platform that your posts reach the wrong people.
Frequently Asked Questions (FAQs)
What is an engagement rate?
It is the share of your audience that interacts with a post, written as a percentage. A rate of 3% means that for every 100 followers, a post gets about three likes, comments or shares. It is a better sign of a healthy account than follower count alone, because followers can be bought and engagement mostly cannot.
How do you calculate engagement rate?
Add up the likes, comments and shares across the posts you are measuring, divide by the number of posts, divide by your follower count, then multiply by 100. For 10 posts with 3,000 interactions between them on an account with 10,000 followers, that is 3,000 ÷ 10 ÷ 10,000 × 100, which is 3%.
What is a good engagement rate?
It depends on the platform more than anything else. Very roughly, 1% to 3% is typical on Instagram and LinkedIn, 2% to 6% on TikTok, 0.5% to 2% on YouTube and 0.25% to 1% on X. These are ballpark ranges from published industry reports, not hard targets, and they move every year. Your own rate going up over time matters more than beating someone else's number.
Why does my engagement rate drop as I gain followers?
That happens to almost every account. Early followers tend to be people who know you, and later ones are more casual, so the share who interact falls as the audience grows. A large account at 1% can easily get more total engagement than a small one at 5%, so compare yourself with accounts of a similar size.
What is the difference between engagement by followers and by reach?
Engagement by followers divides by your follower count, which anyone can see. Engagement by reach divides by the number of people who actually saw the post, which only the account owner can see in their insights. By reach is more accurate, but by followers is the version that lets you compare accounts, and it is the one this calculator uses.
Should I count shares and saves?
Yes, when you can see them. They are a stronger signal than a like because they take more effort. TikTok shows shares and saves on every video and X shows reposts and bookmarks. On Instagram and YouTube the full counts are in the account owner's insights. When comparing two accounts, use the same fields for both or the comparison is not fair.
How many posts should I include?
Around 10 to 20 recent ones gives a fair picture. A single post can be a fluke in either direction. Leave out posts you paid to promote, because the ad spend inflates the numbers and the rate stops describing your organic audience.
Can I work out someone else's engagement rate?
Yes, as long as their likes and comments are public. Add up the numbers on their last few posts and enter their follower count. Brands use this to check creators before a sponsorship, because a big following with very little engagement can be a sign of bought followers.
Is anything I enter saved or sent anywhere?
No. The calculation runs in your browser and nothing you type leaves it. Refreshing the page clears the form.
Why do the typical ranges not match other sites?
Because every report measures a different set of accounts in a different year, often with a different formula. Some divide by reach, some only count brand accounts, some only count creators. That is why the ranges here are deliberately rounded and called typical. Any tool quoting an average to two decimal places is showing more precision than the data has.
Related Tools
More free tools for planning and growing your social posts.
Hashtag Generator
A separate, platform-tuned hashtag set for each place you post, from one topic.
Hook Generator
Opening lines that give people a reason to stop scrolling and read the rest.
Instagram Hashtag Generator
Instagram-only sets with four reach tiers and a one-click 30-tag mix.
YouTube Title Generator
Title options built around the keyword you want a video to rank for.
Thumbnail Generator
Make thumbnails for YouTube videos and social posts that earn the click.
UTM Link Builder
Tag the links you share so you can see which posts actually send visitors.